Netflix Ad Tier Subscribers Top 23 Million Users. NLFX Stock Jumps Into Buy Zone.
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Netflix’s stock saw an early Thursday climb as the company’s advertising chief highlighted the growth of its advertising-supported plan. The streaming giant’s president of advertising, Amy Reinhard, shared that the ad-based plan now has over 23 million monthly active users. This demonstrates Netflix’s progress in establishing an advertising-supported business amidst heightened competition in the streaming market. In morning trade, Netflix’s stock rose by 3.9% to 497.12, surpassing its buy point of 482.70. The stock hit a high of 503.27, its best level since January 2021, and rebounded from the 21-day and 10-week lines while breaking a short downtrend.